Business Design for an On Demand Business EnterpriseHong Cai*, LiHua Tang
Today,
enterprises are faced with the challenge of betteraligning the IT investment
with their strategic direction.This is especially true for CIOs of the enterprises.
In thispaper, we propose the concept of Business DesignIntegration that is a
systematic approach to verticallyintegrate a number of Business Design related
activities,ranging from strategy formulation, business redesign, tothe redesign
of operations environment. It also providesbetter communication mechanisms for
different rolessurrounding the CIOs. Role based analysis is critical forour
study of Business Design Integration in this paper. Toillustrate how to realize
the proposed approach, weintroduce the prototype of Business Design Portal as
atool to facilitate the communication amongst peopleresponsible for various
aspects of Business Design. Theapproach and associated concepts, prototype
tools andmethods proposed in this paper could be useful for ondemand business
transformation in scenarios such asBusiness Transformation Outsourcing (BTO)
and BusinessProcess Outsourcing (BPO)
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